Rakuten Kobo
Promotions for one of the world's largest eBook publishers and eReader device manufacturer's, 100% Canadian. Contains CRM, social, seasonal banners, international markets and more.
Maple
Telehealth and general healthcare-related content for both B2B and B2C markets. Contains CRM, social (copy & organic), long-form B2B blogs and more.
Social Media | @TheTorontoStar
For over two years, I was responsible for crafting catchy, engaging and thoughtful copy on social accounts for Toronto's largest newspaper, while tracking performance and the "Drake with puppies" effect.
Social | Holt Renfrew
When Instagram goes fashion editorial.
Harry Rosen | e-commerce copywriting
Hands on and in-studio at one of Canada's oldest luxury menswear retailers.
Camping Microsite
Written from scratch based on wire frames and 5 inches of marketing material.
Apple Music | Playlist Copywriting
From Trip Hop to Christian Rock, no stone was left unturned.
Catalogue Copy
Wind Mobile was a fresh young upstart in 2010. They had some cheek.
Color Psychology eBook | AlterSpark Digital Psychology Labs
Did you know that chromostereopsis is the leading cause of internet-induced eyestrain? Before starting on this project, I did not! Ghostwritten and edited for Dr. Brian Cugelman of AlterSpark Digital Psychology Labs.
Apple Books | Reviews
Sample of reviews written for Apple Books
New Monuments / Canadian Stage
New Monuments masterfully teams up internationally -recognized IBPOC Toronto talent working alongside homegrown talent, in a fully collaborative space where live performance meets film, while featuring a wide array of dance styles (ballet, street style, contemporary) all coming together as one.
